Find the specific thing that makes a business different, and say it in a way people actually remember.
I’m Mike Billeter. I’ve spent almost twenty years writing for a living. For non-profits and national food brands. For private banks and universities. And for a bunch of people and businesses in between. What I do differently from most writers is find the specific thing that makes a business different, and say it in a way people actually remember.
If your website or product’s copy could belong to any of your competitors, it probably does. That’s the problem I fix.
See how this works
Here’s what’s actually happening to your copy.
You know your business is different. You can feel it. The way you talk about it over coffee, the way you describe it to a friend who asks what you do — there’s a specific personality in there, and it’s the reason people choose you over the competition.
Then it hits the website, and somehow it comes out sounding like every other business in your industry.
That’s not a you problem. That’s a writing problem. Most copy gets written the same way it’s always been written: pull the same words and phrases from the same bucket, smooth out anything interesting or different, end up with something that’s technically correct and totally forgettable. AI hasn’t helped — it’s made the bucket bigger and the words smoother. And it’s jacked up the forgettability a few levels.
What’s missing is somebody whose actual job is to listen to how you talk about your business, find the parts that make it sound like yours, and put those parts on the page in a way that doesn’t bury your voice.
That’s what I do.
This is the part where most copywriter websites list their services in a way that makes them all sound identical. So here are mine.
Full pricing and what’s included- Website CopyStarts at $900The thing most people hire me for. Three packages depending on how much site you need written — from a tight three-page starter to a full site build.
- Email CampaignsStarts at $650Sequences that get opened, get read, and don’t sound like they were written by a robot pretending to be a friendly human.
- Editing$150/hour, two-hour minimumFor businesses that already have copy they mostly like and want it sharper, tighter, and more distinctly theirs.
- Blog Posts & ArticlesStarts at $300600–900 words of content that doesn’t read like everyone else’s content.
- GhostwritingHourly at $150Long-form, short-form, LinkedIn posts, whatever you need written in your voice.
- Ongoing Retainer$150/hour, three-hour monthly minimumFor businesses that need writing on a regular basis and would rather not start from scratch every time.
Some companies and organizations I’ve written for.
Otis Spunkmeyer. Lamb Weston. Borden. Kerry Beverages. McDonald’s. The Good Samaritan Society. Passenger Productions. Dordt University. First Dakota National Bank.
And a long list of private businesses that needed their copy to sound like them instead of like everyone else.
A little about how this works.
I’m a one-person operation. That means you’re not getting an account manager, a project coordinator, and a writer you’ve never met. You’re getting me, from the first email through the final draft.
It also means I work the way most busy people actually want to work — over email, on your timeline, without a lot of meetings. You send me a clear brief, I respond evenings and weekends, and the writing shows up in your inbox when it’s ready. If you’ve ever wished a creative partner would just do the work and send it to you, this is everything you’ve been dreaming of.
More about meA quick word on AI.
Yes, AI can write copy. It can produce competent, professional, completely indistinguishable-from-everyone-else’s copy in about thirty seconds. If that’s what you’re after, you genuinely don’t need me — and I’m not being sarcastic. If your goal is just to get some words on your page or send out an email with some links, AI can check that box for you.
But if you want writing that sounds like your business has a personality worth paying attention to, well, that’s a different thing entirely. And that’s what I’m passionate about.
If you’ve read this far, you’re probably the right kind of person to work with.
Let’s start with an email. Tell me about your business, what you need written, and roughly when you need it. I’ll get back within a day or two with honest thoughts on whether I’m a good fit, plus a ballpark on cost and timeline.
If we’re moving forward, the next step is a real conversation. Not a sales call. Not a “let’s hop on a Zoom for fifteen minutes” that turns into ninety minutes. An actual conversation where I get to hear how you talk about your business, so I can write in a voice that sounds like yours — not a copywriter’s version of yours.
That conversation is where the writing actually starts.